Placements players actually pass | In-Game by Gadsme

Millions of people spend their evenings in racing games, football sims and open cities, which is why media planners now look at them next to video and display. The placement is a billboard, a banner or a screen with no skip button, because there is nothing to skip.

Brand teams book it to reach younger and harder-to-find audiences, with reporting on views, time on screen and reach.

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